Being service-driven with an entrepreneurial spirit is the foundation of my story. Growing up on a farm in rural southwest Missouri instilled in me the value of hard work, integrity, and serving others every day. As a first-generation college graduate, I proudly earned degrees in Broadcasting and Advertising from Northwest Missouri State University. Those experiences continue to shape my career as I combine strategic thinking, creativity, and collaboration to make a meaningful impact. They say once you're in automotive, you never leave, and for me, that couldn't be more true. I have spent more than 15 years in the automotive industry, beginning on the vendor side, partnering with dealership executives and decision-makers before transitioning into dealership leadership, where I now have the privilege of seeing the business from the other side of the table. As Senior Director of Marketing, my mission is to create an exceptional experience for every customer, whether they are researching their next vehicle, scheduling service, or interacting with our dealerships online. Customer feedback is one of our greatest assets, providing the insight needed to continually improve the experience for the next guest who walks through our doors. I am honored to be part of the Serra Automotive Organization and proud to serve alongside the incredible team at Serra Brighton.